​​​​​​Join us for a conversation with Christopher J. Devine, the creative genius behind Village Preservation’s first-of-its-kind new Greenwich Village Building Set made with genuine LEGO bricks. How does one design a building set to capture America’s most legendary neighborhood? How do you recreate in miniature buildings and signage recognized throughout the world? How do you choose what to include and how to represent it, and turn that vision into a real life model ready for production and sale?

Christopher is the man to show us the answer to all those questions.  The creative director of Peacham, a creative agency dedicated to making history fun and cool he founded in 2023, Christopher was previously the Marketing Director at The Brooklyn Studio, an architecture firm committed to restoring and enhancing New York City’s historic fabric. He also spent seven years working for Danish audio brand Bang & Olufsen, where he managed brand marketing and public relations for the North American markets. Now he’s designing products and communications strategies that transform otherwise esoteric topics into exciting, relatable concerns. 

Christopher will walk us through how the project came about, and the year-long process of designing the very much in-demand set. He’ll give behind-the-scenes glimpses into how the bricks were sourced, design details on signage for Village Cigars and the Stonewall Inn were meticulously created, and how the histories behind the buildings included in the set were brought to life in the images and text that accompany it. Village Preservation Executive Director Andrew Berman will join Christopher to reveal how a project like this is realized, the hurdles it has to overcome, and the fun behind making it all work. 

Learn more about Peacham here. 

Learn more about or order a Greenwich Village Building Set Made with Genuine LEGO Bricks here.