APPROVED with modifications on 06/02/2015

CB2 hearing: 05/18/2015
LPC hearing: 06/02/2015

Greenwich Village Historic District
Between West 11th and 12th Streets

Image courtesy of Google Street View


1) From the LPC agenda: An apartment building designed by Horace Ginsbern & Associates and built in 1956. Application is to establish a Master Plan governing the future installation of storefront signage and lighting.

2) View the application: Available in PDF

3) View the video: A curated list of LPC videos of these presentations from March 2014 onward can be found on our YouTube page. Please note that the LPC posts these videos about a week after the presentation. Videos include the applicant’s presentation, public testimony (for hearings only), and deliberation by the LPC commissioners.

4) LPC designation report: Read this property’s architectural/historical description.

5) Receive updates by email: Please click here if you would like Village Preservation to email you when there are updates to the status of this application.


This section provides updates if there are changes to the hearing dates listed above, which includes instances when an application has been laid over (aka postponed). If applicable, LPC public meeting dates for this application will also be tracked here. Please note that public testimony is taken at public hearings, but not at public meetings.

Please note: All LPC public hearings and public meetings are held at the Municipal Building, 1 Centre Street, 9th floor north, public hearing room (unless otherwise noted).

STAY UPDATED! Click here for our e-alerts to be updated on this application as soon as we find out more.

As of 6/2/15:

The final decision was that historically as the building had a signage on 6th Avenue, the proposal was approved with modifications. A proper master plan was asked to be established for the same working closely with the LPC staff. It was mentioned that halo-lit signs, commercial characteristic signage was to be put on the 6th Avenue side with a metal raceway painted to match the brickwork, receded into the header. No exposed conduit was to be allowed and that only 2 out of the 4 signs were to be allowed. All secondary signs that were to be given to the tenants to use as seen fit were to be avoided. The internally lit signs were unharmonious to the storefront and were an irregularity that did not suit the storefront or the façade of the building.

NOTE: They did not address the issue of openings to be made on the West 12th Street.